Marketing Management 4th Edition Pdf

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Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered.

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Editions for A Framework for Marketing Management: 0136026605 (Paperback published in 2008), 0132539306 (Paperback published in 2011), 0133871312 (Paperb.

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